Friday, May 18, 2012

Too close to love you...

I just blogged about Public Service Announcements, and now I'm going to blog about an earworm from an Internet Explorer ad.



An earworm, for the record, is a tune that gets stuck in your head and won't come out. The only remedy, in my experience, is to listen to the tune, in its entirety, several times.

Remember Internet Explorer? Or should I say, did you use the internet over 10 years ago?

I think the least time I used Explorer might have been high-school (or was that Netscape Navigator?), which was at least nine years ago.

Well, IE is making a comeback, or is at least attempting to. Unwilling to let Google monopolize the browser market, Microsoft is hawking the ninth version of Internet Explorer, and using this catchy earworm to hook new or former users.

I've been singing this song all day, in my head and out loud. Wish I knew more of the words, but at least now I know where to find the original song, "Too Close" by Alex Clare.


I showed this video to Ben, who couldn't stop laughing at the actors pretending to do Kendo. They should have hired people who actually know kendo.


I considered using the browser because of their new ad. A more beautiful web? I'd have to say that judging by the commercial, they do make the net look more beautiful. That frog crawling up the branch? Adorable. "Amazingly fast," who can say no to that?

I kind of love getting songs stuck in my head, but not usually songs used in advertisements. The ad, and hearing or seeing the ad repeatedly, will definitely kill a song for me, even a good song, and will confuse me when I'm listening to the radio and think that I'm hearing the ad, even if it's the original song playing.

There's something about this song, though. I still really like it and don't find it obnoxious at all. Maybe it's the dubsteppy quality of the tune? I think I even prefer the clip used in the ad to the full length song, but that's because it's super dramatic and climactic.

My sister and I used to play a game where we would try to get a song stuck in each other's head. If I got my sister to start randomly singing a song by Selena then I would win, or if she managed to get me crooning "Backstreet's Back" she would win. We both love singing and dancing, and as sisters, we knew each others favorites and annoyances. Earworms are fun to spread!

If I get you singing or humming this IE ad, I win!

read to be read at yeahwrite.me

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